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Introduction
One of the
most frequent questions from our clients is how to get good placement
or ranking on search engines. The answer always is how well you
have built your site to make it search engine "friendly"
and how well you market your website.
Search engines
are built to provide relevant answers to a searcher's questions.
People search the web looking for a solution to a problem; your
goal as a website owner is to be the relevant solution to that
problem for your business category.
Our
role is to provide you with webhosting and the tools to build
and maintain your website. Marketing and driving traffic to your
site should be part of your business plan. While we can provide
you with information on how search engines work and how to build
a relevant site, implementing these suggestions is entirely up
to you.
The principles and processes described here are the same ones
used by Search Engine Optimization (SEO) companies that charge
you a fee. The disadvantage of using a SEO company to optimize
your site is that they do not know your business as well as you
do. In addition, many companies will use a process for updating
your site (meta tags) that cannot be used with our service.
BEFORE you contract with an SEO company, please
contact us to verify that their services are compatible with your
website.
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